Boating New Zealand, NZ’s best-selling boating magazine, has announced the purchase of Trade-a-Boat, a digital-only boat sales marketplace
The purchase agreement, effective 30 August 2024, includes Trade-A-Boat’s website, assets, and intellectual property.
Trade-A-Boat NZ has been a part of the New Zealand marine scene since 2006, so it’s familiar to most Kiwi boaties and the marine industry. Trade-A-Boat NZ started out printing boats for sale listings, but later added editorial content and morphed into a full-blown, corporately-owned monthly boating magazine. The brand transitioned to digital-only in 2016, becoming primarily an online boats-for-sale marketplace.
Since 1986, Boating New Zealand magazine has provided a popular, cost-effective boat brokerage section in the back of every print issue – somewhere boat brokers and the general public could advertise boats for sale. The brokerage section was and continues to be an important part of Boating New Zealand magazine – for advertisers and readers alike.
With Boating NZ magazine’s strong following, brand power, extensive reach, and nearly 40-year pedigree selling boats through its brokerage and private listings, adding Trade-A-Boat NZ’s well-established digital platform to Boating NZ’s mix of print and digital advertising opportunities makes a great deal of sense.
Boating New Zealand’s owners see the acquisition of Trade-A-Boat NZ’s website as an exciting opportunity to rebuild Trade-A-Boat NZ’s brand. Their aim is to make Trade-A-Boat NZ’s digital marketplace once again a popular, cost-effective platform for buying and selling boats– one that’s run by boaties for boaties.