Aussie Mad Hueys launches new boat

By: Mad Hueys


The Mad Hueys have have launched a new boat as part of their offering, The Animal 7.

The vessel, by Stessl Boats, will be ground-zero for the team’s latest surfing, fishing and partying antics, which have grown them a 400,000-strong following on Instagram.

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The Mad Hueys have become a household name for embodying the coastal lifestyle through wild fishing, surfing and boating stunts, carried out by Shaun and Dean Harrington and mate Dean Morrison. With the help of their trademark "shoey", the trio has built a local empire that includes clothing, sunglasses, stubby coolers, bags and thongs, as well as the annual release of fundraising merchandise.

Recently, The Mad Hueys donated $12,000 to charity Legacy, which supports the families of service people killed or injured in the line of duty. The funds came from sales of the 2022 "For the Diggers" merchandise range, which sold out within 24 hours.

From 2019 to 2020 alone, the company experienced 80% growth, with 15% of its revenue now coming from fans overseas. The majority of The Mad Hueys’ international revenue comes from the USA.

"It’s surreal to think that a bunch of mates from the Gold Coast have been able to build a successful business just from doing what we love," says Shaun Harrington, owner at The Mad Hueys.

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"It shows that people love getting behind locals and really align with the products we’re putting out that reflect our lifestyle. We’re growing our brand a lot this year, with some exciting projects ahead."

To celebrate The Animal 7’s launch, The Mad Hueys are giving fans the opportunity to get their hands its Offshore Division for 15% off. The line includes UPF 30+ shirts, fishing jerseys, hoodies and board shorts.

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